PREPARED FOR EUGENE GOLDBERG · VP BUSINESS DEVELOPMENT, NEURABLE

Not a quantity conversation.
A quality one.

A precision outbound system for a category the market doesn't recognize yet, built backwards from CES 2027. Your words, our architecture.

BOSTON, MA · NEURABLE ST. PETE BEACH, FL · BUZZLEAD FRIDAY · 1:00 PM ET
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SECTION 01 · SINCE WE SPOKE TUESDAY

Three things got built.

Ten minutes of walkthrough. The rest is conversation.

01

Your market, mapped

The CES 2027 universe and the enterprise universe, sized and tiered down to the contact level. Small on purpose. This is a precision market and it rewards the vendor who treats it like one.

02

The connection engine

Your pushback on Tuesday was right: an announcement is not a lead. Section 03 shows, visually, how a signal becomes the one right person at an organization.

03

The honest math

How outbound actually behaves when the product is new and the category is unrecognized. So the plan we commit to is real, not a vendor promise.

SECTION 02 · THE MARKET, MAPPED

CES has a guest list.

CES 2027 runs January 6–9 in Las Vegas, and its exhibitor and sponsor universe is public, finite, and growing weekly. That list is a data layer: every company on it has already committed budget to being visible in the exact window that matters to you.

4,000+
Companies in the CES 2027 universe
Exhibitors, sponsors, and activation hosts
150–400
Right-fit accounts
Audio, wearables, gaming, wellness, enterprise experiential
4–6
Buyers per account
Partnerships, brand, experiential, innovation
2
Parallel universes
The CES list now, the enterprise motion after
The second universe waits its turn. Large white-collar enterprises with brain health, burnout, and productivity mandates — insurance, consulting, financial services, edtech — are the compounding motion this infrastructure serves after January. Same system, second audience. We size it together in week one.
SECTION 03 · THE CONNECTION ENGINE

An announcement is not a lead.
A person is.

One organization, walked through the system. This is what happens between a trigger firing and an email sending.

STAGE 1 · PULL EVERYONE

The whole org, mapped

340CONTACTS

Every reachable contact at the organization, pulled across our full data stack. Not a title search. The complete map.

STAGE 2 · SCORE DOWN

Filters do the work

Department fit340 → 45
Seniority threshold45 → 12
Tenure + background12 → 4

Scored on the criteria you set with us: the functions that can actually say yes, at the level where this decision lives.

STAGE 3 · ROUTE THE SIGNAL

The trigger picks its person

Chief People OfficerFIT 94 · MATCHED
Head of Workplace InnovationFIT 88
VP Employee ExperienceFIT 85
Wellbeing Program LeadFIT 79
Trigger: announced a workforce wellbeing initiative → routed to the CPO. The other three hold until a signal that belongs to them fires. Nobody gets a message about news that isn't theirs.

This is the difference between signal tracking and signal routing. Most tools stop at "something happened at this company." The system you're evaluating decides who it happened for, and writes to that person about that thing. Illustrative example. Account and contacts anonymized.

SECTION 04 · SIGNAL ARCHITECTURE

Six ways a company says it's open.

The trigger categories we'd watch for Neurable. The specific signals get defined with you, that calibration is the first working session.

01

CES commitments

New CES 2027 exhibitor and sponsor announcements, booth and activation news. Every one is a company spending to be seen in your exact window.

02

Wellbeing initiatives

Companies going public on brain health, burnout, focus, and cognitive performance programs. Vocal companies buy.

03

Leadership changes

New chief people officers, heads of innovation, brand and experiential leads. First 90 days is when they evaluate and spend.

04

Product + launch news

Companies launching things that want a story. A live cognitive-tech experience is a story.

05

Hiring tells

Experiential marketing, event, and wellbeing program roles. A posting is a company announcing its budget out loud.

06

Dream-list watch

The accounts you name get monitored continuously. When anything changes, we're the first outreach in, with the reason attached.

SIGNAL FEED · ILLUSTRATIVEROUTED IN REAL TIME
09:14 · TODAYPremium audio brand announces CES 2027 activation focused on "immersive experience"→ PARTNER PLAY
08:51 · TODAYGlobal consulting firm publishes workforce burnout report, names cognitive load→ WELLBEING PLAY
YESTERDAYGaming peripheral company posts Head of Experiential Marketing role→ FIRST-90-DAYS PLAY
YESTERDAYEnterprise tech brand confirms expanded CES booth footprint→ PARTNER PLAY
SECTION 05 · THE HONEST MATH

Nobody wakes up wanting brain-sensing headphones.

You said it yourself: this isn't CRM software. The category is unrecognized, the buyer is senior, and cold volume already failed you. So here is how outbound actually behaves in that market, and why a flat meetings promise against it would be a red flag, not a feature.

WEEKS 1–2
Build

Domains, warmup, list builds, signal calibration with you. Nothing sends yet, on purpose. Reputation is the asset.

WEEKS 3–8
Precision first touch

The right-fit CES universe gets researched, one-to-one outreach. Small sends, senior targets, every message earns its send.

WEEKS 6–12
Signal-driven

Trigger plays layer in as CES news accelerates. Replies convert to conversations while the window is still open.

JANUARY +
Compound

The infrastructure, lists, and learnings roll into the enterprise motion. The sprint ends. The system doesn't.

The metric that should judge us is qualified partner conversations, not a meetings counter. In a market this narrow and this new, anyone promising a fixed meeting volume is guessing with your deadline. What we commit to: full researched coverage of the right-fit universe, signal response inside 24 hours, and copy that reads like the warm introductions that have actually worked for you.
SECTION 06 · THE JANUARY SPRINT

Backwards from CES, January 6.

One goal: a committed partner incorporating Neurable into their CES 2027 presence. One audience. A hard end date. The narrow test case, exactly as you framed it.

THIS WEEK
Decision + kickoff

Agreement signed, signal calibration session, market map locked. Infrastructure starts warming the same day. The quiet part, done right.

SEPT 8 · DAY AFTER LABOR DAY
Outreach live

Researched first touch across the right-fit CES universe begins. Your timing, our system.

LATE SEPT – MID OCT
Partner conversations

Replies convert to calls. Your October launch lands mid-window, a shipping product to put in a partner's hands, not a slide.

MID OCTOBER
Partner committed

The realistic decision deadline for anything real to be built for CES. Everything before this date exists to hit it.

JAN 6–9 · CES 2027
The window

Your partner's CES presence, with Neurable in it. The proof moment that seeds the licensing pipeline behind it. The tech has been on this stage before, HyperX debuted it at CES 2026 and the Best-of roundups noticed.

SECTION 07 · WAYS TO WORK TOGETHER

Two scopes. One system.

Both run the full engine described above. The difference is who works the replies.

MANAGED OUTREACH
$5,000/MO

We run the sprint end to end. Built for a team of one.

  • CES market map, tiered and scored to the contact level
  • Signal tracking + routing with one-to-one trigger outreach
  • Full infrastructure: domains, warmup, deliverability
  • Replies, objections, and scheduling handled by our team
  • Qualified conversations land directly on your calendar
  • Weekly reporting on partner pipeline, not vanity counts
SALES ENABLEMENT
$6,000/MO

Everything in Managed, plus your motion equipped.

  • Everything in Managed Outreach
  • Custom signal feeds pushed to your channels in real time
  • Dream-list watch on the accounts you name
  • Warm follow-up support to convert interest into meetings
  • Collateral and reply assets built for this buyer
  • The playbook stays yours after the sprint
ONE-TIME SETUP $1,500–$2,000 · PILOT STRUCTURE AVAILABLE · HARD END DATE HONORED
SECTION 08 · THE CLOCK

Labor Day is three weeks out.

Every week of deliberation is a week the CES universe hears from someone else first. The system you just scrolled through is the system that reached you: our cold email is why this page exists.